Making Waves
Prepared and Implemented by Diana Dicker 01626 770827
Objectives
To use the completion of the artwork as a means of using Making Waves to:
- Inform and gain public support for the Making Waves Project within Teignmouth and South West region.
- Raise profile and develop perception/image of exciting new developments of Teignmouth to attract additional visitors from home and abroad.
- Generate interest in Teignmouth as a destination for cultural visits.
- Raise profile and link with other public art projects in the town and district.
- Advertise and raise the profile of a Community Celebration (which will increase understanding and appreciation of the artwork event and add to the attraction of visitors to the town out of season).
- Credit the people who have made this happen, Arts Council of England, Teignmouth Town Council and Teignbridge District Council including support from South West Arts, Artist Ray Smith and contractors (Newlink, Gala, Southern Electrical Company).
Background/Work undertaken to date
As the artwork has been visibly installed within the town since Easter some activity has already taken place. This includes:
- A press release was issued to local/regional media. This was responded to by West Country TV and an interview on BBC Radio and in the immediate local press. More recently following discussion with South West Arts the BBC made an item which was broadcast 14thJune.
- Now all the adjustment for the artwork has been completed, photos have been commissioned but have not yet been received.
- Ray Smith had taken some digital images (some examples which are attached in example press release). One of which is being used as an item on the Teignbridge Fun Fest programme (25,000 circulation encouraging people to come to the town to see the lights at night).
- Discussions have taken place with South West Arts Marketing, and this raised a number of possibilities which are being explored in more detail, including their involvement in post card campaign and organisation of press visits.
- Teignbridge is employing assistance to promote Teignbridge using Making Waves as a main story. Much of this press and marketing plan will be implemented through this assistance.
Attached in the appendixes
- Press Release
- An example press releases for the target markets, and a list of material for inclusion with the press packs.
- Print requirements.
- Budgets
- Timetable.
- Wren Trust Marketing Plan for the Community Celebration.
Objectives
Inform and gain public support within Teignmouth and South West Region
Action
- Send out press releases/pack to regional and local media list.
- Follow up contact to generate interest in using the story.
- Support publicity for the Town's Celebration of the event on 10th November (see separate marketing plan from the Wren Trust).
- Develop a post card and poster campaign to promote the town and the Community celebration on 19th November.
Raise profile and develop perception/image generate of Teignmouth to attract additional visitors from home and abroad
Action
- Send out press releases/pack to the national media.
- Include the item on the itinerary of the FAM trip being organised by Teignbridge in 15th and 17th September to attract visitors to the area. This will include an opportunity to meet the artist, contractors and the Town Council Lighting Sub Committee as the commissioners and of course see the work in action.
- Include photos and story in the Teignbridge Visitor Guide.
- Send information to other visitor publications within the region and local area for inclusion in other marketing booklets and brochures.
- Seek to have the Lighting and Jazz Festival Millennium Award as a feature on the lottery programme.
- Contact/follow up regional and national tourism organisations such as West Country Tourist Board, English Tourist Board, BritishTourism Authority and the Heart of Devon Tourism initiative with a view to encouraging them to include information about the art work in their publications and display stands to promote destinations.
- Include on the South Devon web site, and link to other appropriate sites.
Generate interest in Teignmouth as a destination for cultural visitors
Action
- Send press pack to the arts press and arts editors of national press and magazines work with South West Arts in promoting a regional media visit including Teignmouth on the itinerary.
- Encourage short break holiday packages based on arts visits with linked accommodation offers.
Raise profile and link with other public art projects in the town and district
Action
- Host regional meeting of arts community including a presentation about the work. (This will be discussed with SWA with regard to a future local authority arts meeting in April 2000.)
- Seek to host a meeting of the National Public Art Forum inTeignmouth.
Organise and raise the profile of a community Celebration Event which will increase understanding and appreciation of the artwork and add to the attraction of visitors to the town out of season
Action
- Discuss the potential and opportunities for the Teignmouth Jazz Festival
- Promote the Community Celebration and Jazz Festival as an out of season attraction
- Develop post card and poster campaign of general interest, particularly profiling the event on 19th November.
- Include information on web sites (South West Arts & Teignbridge District Council)
- Link to the Wren Trust publicity for the event.
Bring to the attention of the Technical Lighting/Street Environment Communities
Action
- Send press release to the technical and local government media
- Link with the PR activity by Southern Electric Company
Credit the people who have made this happen. Arts Council of England, Teignmouth Town Council and Teignbridge District Council including support from South West Arts, artist Ray Smith and contractors Newlink, Gala and Southern Electric Company
- Ensure that all material produced properly acknowledges the funders (using wording provided by Arts Council)
- Promote the installing of a Lottery funded sign with local media
